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Monday, March 26, 2012

More than the Eye Can See

Marketing is all about understanding our customers and creating messages that resonate with them.   We know that finding that trigger point and helping potential clients understand how you can help them is a winning recipe.
Marketing is also about visually connecting with your clients.  I was recently sent some logos that help put into perspective the visual identity and the lengths marketers go through to help communicate messages with clients.
Enjoy these "hidden" but powerful messages.
Note:  All logos in this communication are property of the company and used here for educational purposes only

What can be seen in a corporate logo...

Do you see the white arrow between the "E" and "x" ?? I had never noticed this before. 

2nd and 3rd "t's are two people sharing a tortilla over a bowl of salsa

Probably the world's most famous bike race. The "R" in "Tour" is a cyclist - yellow circle front wheel of bicycle. 

Arrow probably means Amazon has everything from A to Z ?? 

There is a sideways chocolate kiss between "K" and "I" 

There is a bear if you look closely at the image of Matterhorn.
Toblerone chocolate bars originated in Berne, Switzerland, whose symbol is the bear. 

Northwest Airlines. Circle is a compass. Guess which direction the arrow in upper left corner (or beginning of "W") is pointing ??? (north west)

See the gorilla and lioness ?? 
See "31" embedded in the " B R" ?? Thirty one-derful flavors !!! 

Used to be the emblem for the Milwaukee Brewers. Baseball glove forms an "M" and a "B".  Logo was designed by a college art student.

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